DMA Workshops
All students taking part in the Digital Marketing were given the opportunity to take part in 4 workshops covering SEO, PPC, Social Media and Web – UX/UI. These were held across both University campuses.
Students were permitted to take part in at least one workshop in order to progress to the next stage, upon completion of 2 Google Accreditations relating to Digital Marketing, either:
- Fundamentals of Digital Marketing
- Analytics for Beginners
- Adwords Fundamentals
These accreditations total around 9 hours of independent study and are recognised industry-wide for the solid grounding they provide learners. They are also and by graduate recruiters as evidence of candidates’ genuine interest in digital marketing.
Participants then had the opportunity to put their learnings into practice by taking part in an insight day and challenge
Of all the university initiatives we have partnered on, the DMA stands head and shoulders above the rest as making the most significant, noticeable difference to the employability of its participants.”