Proven Design Trends To Build An Inspiring Brand In 2022
Title: 9 Graphic Design Trends To Create A Strong Brand Identity in 2022
Top Graphic Design Trends To Build Strong Brand Visual Identity
Graphic design and visual representation play a crucial role. Oftentimes, we recognize a brand by its logo and its visual style. 75% of people even agreed that logo is one of the most recognizable brand identifiers. It’s no surprise that graphic design has changed dramatically. Every day, graphic designers are looking to adapt to the new and innovative design trends to make their pieces more appealing and engaging.
Top Graphic Design Trends 2022
What we love about visual communication is that there are a lot of design elements. We can see graphic designers breaking all the rules and coming up with an innovative approach to deal with the designs. It’s been two years since the pandemic, and the world is now slowly progressing towards a new journey. Various emerging design trends are taking over the graphic world. Here are some of the top graphic design trends that can help you create a strong brand identity in 2022.
- Inclusive visuals
There has been a major debate around inclusivity and diversity in the workplace in the past decade. Brands must embrace inclusivity and incorporate that element in their designs. The perfect example for this could be Slack, as they have been implementing all such visuals and representatives on their website. Brand inclusivity is much more than a trend and exhibits how much you care about your customer base.
2. Time for neon and bold backgrounds
From pastels to neutrals and bolds to neons, the choice for background colors changes every year. Brands have become more experimental by now and we can see them in the choices they make. Brands are making the bold choice and even opting for neon and bold backgrounds. For example, you can check out the fun data visualizations by Twitter. We would suggest playing with the contrasts so that your designs stand out and make their appeal.
3. 2D and 3D Mashup
The combination of 2D and 3D is becoming the highlight of this year. 3D elements add depth and make it more interesting. It is one of the extensive popular design elements for app design. However, it is also adaptable for other formats, including animation, typographies, and website design elements. Give life to your creatives and make them appealing with this trend.
4. Vibrant candy color themes
In the crowded digital landscape, it is becoming extremely challenging for brands to create a hook and grab the attention of the user. Designers are using the candy color theme approach to break the barrier and stand out from the clutter. The candy shades are quite mesmerizing and will help you draw attention. From illustration to design and typography or animation, the trend can be incorporated in several ways.
5. Riso Print Style
The decades-old, Riso style, makes its comeback in 2022. Designers are experimenting with this unique style of the artform in both physical and digital formats. The Riso style is, however, similar to digital screen printing. The art is unpredictable and allows to creation of different imperfect vibrant images using printing techniques. Many brands have already explored this style in product and packaging. However, we are sure it will look appealing in web design, animations, and other graphic formats as well.
6. 90s Nostalgia
The era of 90s nostalgia and design trends are back in the game. From bright color blocks to gothic serifs, and landscapes, brands have incorporated all these elements from the past. It shows that you don’t always have to use a new or unique design element. You can incorporate different styles and take inspiration from previous design trends to form a new approach.
7. Experimental Lettering
Typography and letters have always been the best element to communicate a message. Different brands use different fonts and styles to cater to their audiences and effectively convey meaning. In 2022, we can expect brands to go beyond their imaginations and experiment further with the lettering styles. From mismatched letter styles to mind-bending shapes, the experimentation is in the hands of the designers. Choose a style that fits your brand personality and resonates with your target audience. The right style will help you convey your messaging in a much more effective manner.
8. Parametric Patterns
Patterns are a great way to break the design clutter and add an interesting visual element. In 2022, we can expect designers to experiment further with the choice of patterns. Remove the complexity of the design with the appropriate pattern. We expect more parametric patterns and statement patterns to take over the trend this year.
9. Doodles
Doodles are lately becoming a popular choice amongst the brands. Various brands create specific campaigns and communication using doodling and sketching as the main design element. It is a unique and creative design trend that can help reduce the barrier of human touch.
Graphic Design Trends: Key Takeaways
These are some of the design trends that have already been hitting 2022. We expect to see a lot more of these graphic design trends.
It’s hard to choose the right trend that may resonate with your brand and audience. It is necessary to understand that the styles may evolve and change. The trends should be implemented according to the needs of the audience. Designers and brands should experiment with different patterns to create meaningful designs for their audiences.